Free subtitles to run until Feb 09 on GTC listings

It’s not unheard of for eBay to make a mistake, but they’ve really gone to town on the subtitle promotion for which sellers who participated are benefiting.

Having initially disallowed Good Til Canceled (GTC) items from the free Subtitle promotion, which ran for the whole of December, eBay allowed users to include free subtitles on GTC listings. They then announced they’d refund any Subtitle fees incurred up until 15th January at which point sellers would be able to remove subtitles from GTC listings (even if they had sales) so that they wouldn’t be charged for Subtitle on subsequent relists.

Today eBay have announced that they’ve been unable to update the site to enable users to remove Subtitles from GTC listings and this will now be enabled by 3rd February. Consequently the fees for Subtitles on GTC listings will be refunded for all qualifying GTCs on relist for the period 1st January – 9th February 2009.

So what started as a promotion for December will no effectively benefit sellers for up to three months. Any GTC listings launched with Subtitle between 1st and 11th December will get two renewals with Subtitle and a full 90 days benefit. All sellers need remember to do is to remove the Subtitle prior to the listing renewing after 9th February.