Comments on: eBay joins European Interactive Advertising Association http://tamebay.com/2009/01/ebay-joins-european-interactive-advertising-association.html eBay & ecommerce made easy Mon, 13 Feb 2012 06:01:34 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ed (BuildaSkill) http://tamebay.com/2009/01/ebay-joins-european-interactive-advertising-association.html#comment-44682 Ed (BuildaSkill) Wed, 14 Jan 2009 03:50:23 +0000 http://www.tamebay.com/?p=5739#comment-44682 Hi Chris - I'm guessing the advertisers without eBay seller accounts will have their adverts appear on sellers' view item pages - there were some announcements last year (that I vaguely remember) indicating increased advertising real estate on the view item pages, but I can't remember if it was to be for the new seller ad-channels, google-ads, or more direct ads by offsite vendors. A key issue here is whether there will be search-related linking - e.g. a buyer searches for an iPod mega-geek edition, gets the search results, and when clicking into the listings, lo - there are adverts by Apple for the mega-geek, in the eBay seller's listing. If that route does get employed, then sellers are going to have to be very attentive to pricing and P&P, and spend a lot more time protecting themselves from VeRO. On the other hand, such advertising (linked apples to apples by product or brand) could be a reason for companies to back-off from using VeRO and let the sellers increase the advertising for the products by listing them. I notice from your post that Disney and Microsoft are involved - in the past, both have been accused of excessive zeal in the VeRO program. Ed Hi Chris – I’m guessing the advertisers without eBay seller accounts will have their adverts appear on sellers’ view item pages – there were some announcements last year (that I vaguely remember) indicating increased advertising real estate on the view item pages, but I can’t remember if it was to be for the new seller ad-channels, google-ads, or more direct ads by offsite vendors.

A key issue here is whether there will be search-related linking – e.g. a buyer searches for an iPod mega-geek edition, gets the search results, and when clicking into the listings, lo – there are adverts by Apple for the mega-geek, in the eBay seller’s listing.

If that route does get employed, then sellers are going to have to be very attentive to pricing and P&P, and spend a lot more time protecting themselves from VeRO.

On the other hand, such advertising (linked apples to apples by product or brand) could be a reason for companies to back-off from using VeRO and let the sellers increase the advertising for the products by listing them.

I notice from your post that Disney and Microsoft are involved – in the past, both have been accused of excessive zeal in the VeRO program.

Ed

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