eBay announces new eBay shop design

ebayshopseBay.com have announced an overhaul of eBay shops (or eBay stores as they’re known in the US). eBay shops haven’t changed significantly for many years and the face lift by brings the design more in line with the rest of eBay, which makes it less confusing to buyers when they land in an eBay shop.

Key enhancements are:

  • Improved in-store search ability and merchandise suggestions for misspellings and low results.
  • Improved look and feel in line with the rest of eBay
    - Enhanced promotion boxes with a new promotion box filmstrip.
    - Updated the eBay themes for professional-looking shops without any HTML knowledge needed

  • Improved buyer features
    - Ability for buyers to refine their search preferences
    - New 3 column Gallery View

  • Future flexibility – With this new version eBay can continue to build enhancements to eBay Stores quickly

eBay.com sellers can preview their eBay store in the new format and opt in if they like what they see. All users will be upgraded some time after the end of March, but expect to see the new shops starting to appear on the site as users opt in. Anyone opening a new eBay.com shop will automatically be opted in to the new shops experience.

One of the major changes eBay are addressing with the new eBay shops is to bring them into line with their Site Interference Policy. Up until now sellers have been able to heavily customise their eBay shop using CSS and JS but any customisation conflicting with the policy will now be blocked.

eBay will also make some changes such as blocking the use of stores tags (e.g. {eBayStoresItemList}, {eBayStoresItemShowcase}, eBayStoresItem}, {eBayStoresItemDetail} and {eBayPromo}.) from the shop header.

If you have heavily customised your eBay shop you’ll need to preview it and make any changes needed to bring it into full compliance prior to opting in to the upgraded shops.

New format Frooition Shop

New format Frooition Shop

Many sellers use third party designers to create their eBay shop design and these too may need updating. Phillip Molloy, the MD of Frooition told us that they’ve been working closely with eBay for a number of months to ensure that are ready to upgrade their customers to take advantage of the changes. Frooition users should contact them when they wish to opt in to the new shops experience.
 
The changes to bring the rather dated eBay shops solution out of the 1990′s is long over due. Sellers will benefit from better merchandising of their products and with the new shops search buyers will find it easier to find the products their looking for.
 
It’s expected that similar changes will be announced in the UK, with sellers available to upgrade to the new shops experience in the near future.