eBay UK’s Christmas ad campaign starts Friday

Brand Republic reports that eBay UK’s Christmas advertising will start this Friday. Entitled ‘Guess What?’, the campaign will emphasise new goods available as Buy It Now purchases as most suitable for Christmas shoppers. There will be national press, outdoor and direct mail ads, as well as “events in key shopping locations and commuter stations”. If anyone spots anything interesting, please let us know.

2 Responses on "eBay UK’s Christmas ad campaign starts Friday"

1. 1
   Eddie says:

   November 12, 2008 at 5:53 pm

   What a strange choice of ad theme!
   I automatically thought of mystery auctions, which are of course now banned on eBay.

   http://www2.ebay.com/aw/core/200805191328272.html
2. 2
   Clarky says:

   November 12, 2008 at 6:21 pm

   so sales of yellow shoes will be going up again this year i assume ?

   *thinks they should actually promote h&g for once

   afterall doesnt everyone want a shiney bog roll holder for xmas ???