Comments on: Sales in a Click now available for eBay.com

By: Jim

Jim — Sun, 17 Aug 2008 19:18:24 +0000

Well, If you cant beat them, Join them. There`s a free tool availible that makes it very easy to find anything you want to buy for the lowest price. See it here. http://myfreeadboard.com/go/n73

By: Rolv Heggenhougen

Rolv Heggenhougen — Sun, 17 Aug 2008 17:17:23 +0000

Why not use the regular email to promote your business?

You have a website and your employees send emails every day.
WrapMail makes every external email into a marketing tool and every employee into a marketer. without anything to install on any desktop â€“ nothing to learn BUT when the email arrives the recipient is now exposed to your interactive letterhead!
Every external email can show your brand, your products/services and of course the images are clickable so you will drive more people to your website.
When your wrapped emails are clicked the system tells you who is clicking on what and when!
Youâ€™re going to send emails every day anyway, why not show people what you have to offer?
Every employee becomes part of the marketing effort with WrapMail.

By: northumbrian

northumbrian — Sat, 16 Aug 2008 16:15:21 +0000

My items are so good and at such a good price I dont need to prod folks into buying

By: Chris Dawson

Chris Dawson — Sat, 16 Aug 2008 14:41:29 +0000

#8 It’s not spam if a) they sign up for it and b) there’s an opt out which eBay / Sales in a Click handles for you. Also it helps if it’s informative and has relevant engaging content which is where Sales in a Click editorial comes in.

If you send email marketing with “here’s a list of products” you’re unlikely to get a result. Send some content with a call to action as it’s much more effective. I’ve done well in the past with “Here’s a product on BIN, but I’ll accept Â£xx best offer specially for email subscribers. Set an auto accept and watch the “special offer” sales roll in

By: Sue Bailey

Sue Bailey — Sat, 16 Aug 2008 13:55:26 +0000

Hmm. Interesting. I do rather well out of my email marketing, on eBay and off.

By: Super Max

Super Max — Sat, 16 Aug 2008 13:51:51 +0000

Even if buyers sign up for email marketing, they’re going to forget, and start complaining your spamming them, which you are.

Best avoided

By: Ellen

Ellen — Sat, 16 Aug 2008 13:02:12 +0000

When you add a seller/shop to your favourites, that box seems to be ticked by default and you have to untick/opt out of the seller newsletter.

My subscribers are a list of competitors and folks who as far as I can tell have never bought anything from me,

I don’t read these emails so I don’t send them.

By: northumbrian

northumbrian — Sat, 16 Aug 2008 11:09:54 +0000

yes I am aware of the tick box sue

though we all know buyers click first and read afterwards

in my opinion email marketing switches as many off, as it attracts,

its software companies that make money out of email marketing

By: Sue Bailey

Sue Bailey — Sat, 16 Aug 2008 10:44:51 +0000

North, re. shops’ marketing, the email sign up is a seperate tick-box from “add to favourites”, so if they don’t know, it’s because they’re not reading.

By: northumbrian

northumbrian — Sat, 16 Aug 2008 09:44:56 +0000

I wonder if ebay shop subscribers reali,se they are actually signing up for email marketing ,
and do they knowingly do it intending to receive emails,
or is it more the inexperianced buyer just trying to keep an eye on the seller,

By: Chris Dawson

Chris Dawson — Sat, 16 Aug 2008 08:56:07 +0000

Sure an opt in rate may be low, but low is still better than nothing. However for people who have eBay shops how many email marketing subscribers do you already have? I’ve got hundreds on mine and they’re all people who have actively signed up without being asked from a link on eBay.

How many subscribers do you already have on your eBay shop?

By: northumbrian

northumbrian — Sat, 16 Aug 2008 06:58:13 +0000

getting people to opt in is the BIG hurdle ! Too Right!!!!!

does it say how many potential buyers it drives away,

I think there is an awful lot hype and self delusion concerning email marketing,

when I buy something I want the goods, not to be added to an email marketing list then bombarded with marketing emails
any I do get are blanked, blocked ,or ignored

By: AuctionThanx

AuctionThanx — Fri, 15 Aug 2008 22:23:03 +0000

….getting people to opt in is the BIG hurdle !

I have had many a ‘swapping notes’ conversation with other service providers where the target is to get optins for sellers, and unless the seller can offer an incentive to a buyer – then the optin rate is very low.

Even in the USA – where buyers are more used to ‘coupons’ than UK and European buyers, an average optin rate is less than 5% (from memory) ?

So, as good as any email marketing service may be – its no good at all unless you have a good optin list to market to.