eBay.com changes : we're no longer only a venue

Rather late in the day on this side of the Atlantic, the US fee and other changes have been posted.

eBay.com fee changes

There is no change to auctions or SIF listings: unlike the UK, SIF remains. Insertion fees for BIN listings are 35c across the board. 30 BIN listings, with the option to automatically renew, are now available.

Final Value Fees have changed quite drastically on a per-category basis: I’ll spare you the breakdown here, as eBay have already posted it.

Free shipping incentives

From October to December, sellers who offer free shipping will get free subtitle on their listings, and double PowerSeller discount if they’re eligible for this.

Special deals for Media categories

Until the end of the year, IFs for listings in Media categories which utilise pre-filled information are just 5c. This should help off-set the pain of a 15% FVF for the under-$50 sale price tranche.

Likely to cause more anger amongst Media sellers, however, is the introduction of maximum shipping prices. Perhaps some US Media sellers would like to comment on this, but the prices set seem very low to me: $4 for an antiquarian book looks like an impossibility. Sellers will be required to offer at least one shipping option within the maximum permitted range: they will also be allowed to offer other more expensive options for expedited or international shipping.

Expect to see this in more categories soon: Germany has this in categories as diverse as jewellery and mobile phones, so sellers not affected yet should not assume this change isn’t coming to them too.

No more paper payments

Checks and money orders will no longer be permitted as a payment method. Sellers with merchant credit card accounts will be able to accept payments via eBay Checkout.

Minimum DSRs for sellers

Sellers will be required to maintain minimum DSRs of 4.3 across the board, as in the UK. eBay suggest that around 96% of sellers already achieve this: those who do not are advised to spend the next two months improving their service (or realistically, opening new seller accounts).

eBay.com have stopped short of the radical format changes we’ve seen today on eBay UK. SIF remains, Store subscription fees remain the same. What’s significant about the .com changes is not the new fees, it’s everything else. On eBay’s biggest marketplace, they’re asserting more control than ever over the way that sellers list and the way that buyers buy: limiting payments to electronic transfers only, and the carrot-and-stick approach over postage rates, says very strongly that eBay is no longer “only a venue”. eBay will be accused of Amazon-izing their site: I think frankly that this is irrelevent. The changes are about offering buyers a predictable, safe experience, so that they can arrive at eBay and know exactly what they’re going to get.