Diamond PowerSellers, feedback withdrawal and DSRs

Diamond PowerSeller level

There is a new Diamond PowerSeller level in the US. This new level is for sellers with a $500k/mth and 4.8 minimum of all four DSRs.

Diamond PowerSellers will benefit from packages which will include pricing tailored for their business model. Specific requirements will also be included which could include criteria such as free shipping, despatch time or other service levels appropriate to the category.

Feedback withdrawal

eBay are emphasising that sellers should provide products accurately described with great service up front so that non-positive feedback isn’t left. However they recognise that buyers may occasionally leave feedback too early. Lorrie Norrington is expected to announce a limited capability for buyers to withdraw feedback left for sellers in her keynote speech at eBay Live! tomorrow.

DSR requirement lowered for Best Match

It’s expected that the minimum requirement for DSRs received from buyers will be lowered from 10 to 3 ratings. This will benefit high value, low volume sellers who would otherwise be advantaged in search under Best Match, but currently don’t receive enough ratings in a 30 day period to qualify.

API calls for DSR consoles

Brian Burke told us that eBay are planning to introduce API (Application Programming Interface) calls to enable developers to build 3rd party DSR consoles. These API calls will enable more granular information to be provided than is currently available. The type of information could include the percentage of buyers leaving 1, 2, 3, 4 or 5 star ratings, and the average star rating for each seperate category the seller trades in.

Better DSR data would enable sellers to target the products or categories where they’re under performing and highlight the areas they excel in. This information is key to assisting sellers to improve their business for the future.