Comments on: Users don't read blah blah blah blah blah http://tamebay.com/2008/05/users-dont-read-blah-blah-blah-blah-blah.html eBay & ecommerce made easy Thu, 24 May 2012 15:51:07 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Rita http://tamebay.com/2008/05/users-dont-read-blah-blah-blah-blah-blah.html#comment-7588 Rita Sat, 10 May 2008 13:54:33 +0000 http://www.tamebay.com/?p=2683#comment-7588 These are great points. I'm reading a book on web copy and it has similar points as well. Gotta change my site to incorporate this thanks! These are great points. I’m reading a book on web copy and it has similar points as well. Gotta change my site to incorporate this thanks!

]]> By: Dan @ vzaar http://tamebay.com/2008/05/users-dont-read-blah-blah-blah-blah-blah.html#comment-7587 Dan @ vzaar Fri, 09 May 2008 13:04:56 +0000 http://www.tamebay.com/?p=2683#comment-7587 I think that this article and the various comments show that people behave and approach an eBay listing in different ways. Yes, short (positively brief) works because it's the most approachable... I'm surprised that people read 20%. ;o) But it also underlines that a combination of media can be effective to attract different user types. Text, pictures and now videos can be good ways of grabbing a buyer's attention and, more importnatly, keeping it. I think that this article and the various comments show that people behave and approach an eBay listing in different ways. Yes, short (positively brief) works because it’s the most approachable… I’m surprised that people read 20%. ;o)

But it also underlines that a combination of media can be effective to attract different user types. Text, pictures and now videos can be good ways of grabbing a buyer’s attention and, more importnatly, keeping it.

]]> By: Chairman http://tamebay.com/2008/05/users-dont-read-blah-blah-blah-blah-blah.html#comment-7586 Chairman Fri, 09 May 2008 07:05:29 +0000 http://www.tamebay.com/?p=2683#comment-7586 I can imagine thats true , very few of my bidders seemed to have read much of anything after the title ! I can imagine thats true , very few of my bidders seemed to have read much of anything after the title !

]]> By: northumbrian http://tamebay.com/2008/05/users-dont-read-blah-blah-blah-blah-blah.html#comment-7585 northumbrian Fri, 09 May 2008 06:55:31 +0000 http://www.tamebay.com/?p=2683#comment-7585 I dont read the terms and conditions every time I buy a pie from the bakers I assume their will be the normal terms that apply to these things and just stuff it in my face I would only read terms and conditions if the thing had a bite back at me I dont read the terms and conditions every time I buy a pie from the bakers
I assume their will be the normal terms that apply to these things and just stuff it in my face

I would only read terms and conditions if the thing had a bite back at me

]]> By: Kevin_T http://tamebay.com/2008/05/users-dont-read-blah-blah-blah-blah-blah.html#comment-7584 Kevin_T Fri, 09 May 2008 05:06:06 +0000 http://www.tamebay.com/?p=2683#comment-7584 Depending on the technology of the item you are selling (I sell old collectible items), I would suggest that if you have buyers that are likely to be on dial up, do NOT put your picture at the top. I tend to read the text description of the item as I am waiting for pictures to load, and if three pictures are above the text my concentration is broken as the text moves down the page each time a picture space is expanded. I personally put the item description at the top of the listings, possibly wrongly finishing with the condition report. I have relatively brief terms below that. Although as things on Ebay have changed I currently have an extra paragraph on both my Australian and American listings currently (that is probably an excessive paragraph). I do believe that (basic) terms and conditions should be on the auction page, as just as people don't read, I also don't think they will folow additional links to find out whether they can pay by their method of choice unless it is a major purchase. Because I sell old items, I use bold to make obvious major faults with the item. I don't know how to bullet, but have always run sub headings for things like maunufacturer/publisher, age, and a seperate line for dimensions (and number of pages where appropriate). I have always tried to keep my listings very simple but include ALL pertinent information, because I believe the seller is doing the full inspection of the product for the buyer. I get very few ASQ's (and half are Australians asking why I list items they want in US dollars when I am in Australia). Kind Regards, Kevin (yes, too wordy) Depending on the technology of the item you are selling (I sell old collectible items), I would suggest that if you have buyers that are likely to be on dial up, do NOT put your picture at the top.

I tend to read the text description of the item as I am waiting for pictures to load, and if three pictures are above the text my concentration is broken as the text moves down the page each time a picture space is expanded.

I personally put the item description at the top of the listings, possibly wrongly finishing with the condition report. I have relatively brief terms below that. Although as things on Ebay have changed I currently have an extra paragraph on both my Australian and American listings currently (that is probably an excessive paragraph).

I do believe that (basic) terms and conditions should be on the auction page, as just as people don’t read, I also don’t think they will folow additional links to find out whether they can pay by their method of choice unless it is a major purchase.

Because I sell old items, I use bold to make obvious major faults with the item. I don’t know how to bullet, but have always run sub headings for things like maunufacturer/publisher, age, and a seperate line for dimensions (and number of pages where appropriate). I have always tried to keep my listings very simple but include ALL pertinent information, because I believe the seller is doing the full inspection of the product for the buyer.

I get very few ASQ’s (and half are Australians asking why I list items they want in US dollars when I am in Australia).

Kind Regards, Kevin (yes, too wordy)

]]> By: Gennifer Goebel http://tamebay.com/2008/05/users-dont-read-blah-blah-blah-blah-blah.html#comment-7583 Gennifer Goebel Thu, 08 May 2008 23:07:30 +0000 http://www.tamebay.com/?p=2683#comment-7583 Great site!!! I found you on technorati. Yes it is a shame people don't read everything they should but I have no room to talk. In follow up e-mails once the merchandise is sold you can also give a run down of the terms before anything gets shipped. Great site!!! I found you on technorati. Yes it is a shame people don’t read everything they should but I have no room to talk. In follow up e-mails once the merchandise is sold you can also give a run down of the terms before anything gets shipped.

]]> By: northumbrian http://tamebay.com/2008/05/users-dont-read-blah-blah-blah-blah-blah.html#comment-7582 northumbrian Thu, 08 May 2008 22:45:35 +0000 http://www.tamebay.com/?p=2683#comment-7582 we dont have any T&CS they pay we send it we dont have any T&CS

they pay we send it

]]> By: vzaar Jamie http://tamebay.com/2008/05/users-dont-read-blah-blah-blah-blah-blah.html#comment-7581 vzaar Jamie Thu, 08 May 2008 21:56:43 +0000 http://www.tamebay.com/?p=2683#comment-7581 Funny how the simple things are the most effective. With eBay I often think less is more when it comes to item descriptions and listing pages. I still shudder whenever I see someone has wasted the time to put the different letters of the word E B A Y in different colours! There will of course always be the time and place for lengthy T&Cs or item descriptions that tell a story. It is often those one off wacky auctions that benefit from such detail. But if you are in the business of shifting volumes then Keep It Simple! Funny how the simple things are the most effective. With eBay I often think less is more when it comes to item descriptions and listing pages.

I still shudder whenever I see someone has wasted the time to put the different letters of the word E B A Y in different colours!

There will of course always be the time and place for lengthy T&Cs or item descriptions that tell a story. It is often those one off wacky auctions that benefit from such detail. But if you are in the business of shifting volumes then Keep It Simple!

]]> By: Store Your Stuff aka Jade http://tamebay.com/2008/05/users-dont-read-blah-blah-blah-blah-blah.html#comment-7580 Store Your Stuff aka Jade Thu, 08 May 2008 16:56:47 +0000 http://www.tamebay.com/?p=2683#comment-7580 It must be excellent post day today, 1st Chris's super multichannel post and now this equally useful eye behavior piece. Well done Sue, these articles are the reason I keep coming back here. I get to be informed about ebay policy and have my online strategy constantly re-evaluated and improved. I just have to put this stuff into practice :roll: It must be excellent post day today, 1st Chris’s super multichannel post and now this equally useful eye behavior piece.

Well done Sue, these articles are the reason I keep coming back here. I get to be informed about ebay policy and have my online strategy constantly re-evaluated and improved.

I just have to put this stuff into practice :roll:

]]> By: Blighty http://tamebay.com/2008/05/users-dont-read-blah-blah-blah-blah-blah.html#comment-7579 Blighty Thu, 08 May 2008 16:47:43 +0000 http://www.tamebay.com/?p=2683#comment-7579 Excellent tips Sue Excellent tips Sue

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