Comments on: eBay increase online ad spend 400%

By: Chris Dawson

Chris Dawson — Thu, 27 Mar 2008 09:14:09 +0000

Trouble is Louise that there are so many words out there that they’re bulk buys. eBay dont check each individual word to decide to buy it or not – rather it’s an automated process.

I’m not sure what other online advertising eBay are doing currently but they used to advertise in places like Yahoo! email.

By: Louise

Louise — Thu, 27 Mar 2008 01:04:25 +0000

Sorry, I didn’t come to the point did I?
If you click the google adword link to ebay that comes up if you type my website name into search box, then results are zero. Waste of money?

By: Louise

Louise — Thu, 27 Mar 2008 00:49:42 +0000

Is this “ebay online advertising” just google adwords? I haven’t seen any other online advertising for ebay other than this. Be interesting to see what else they do apart from pump Â£ into Google. (anyone care to share?)
They seem only too eager to spend on whatever keywords people type into Google these days. If you type my little puny website name (not the .co.uk part) into Google, ebay has it as a Google adword! (it usually comes up on the right under Amazon’s advert.)

By: justin time (to offer a thought).

justin time (to offer a thought). — Wed, 26 Mar 2008 17:34:36 +0000

hey big spender…..

all the ingredients are there, but haven’t seen an ad agency employ them to great effect for ebay ……. yet! (said with sincere optimism & high hopes).

eg – the orange campaign, superb top dollar marriage of all creative resources/ingredients to evolve a brand marque of distinction.

as for ebays own advertising buyers that place ads on the site….

wish ebay wouldn’t ‘take the buck’ featuring advertisments that might drive buyers directly away from the site, hurting those other ebay customers in the ‘small adds’ section aka sellers listings.

j.t.