Beer seller takes the "p" and loses a fortune

Allsopp's Arctic AleToday’s lesson for eBay sellers: if you’re selling something rare and collectible, make sure you check the spelling on your listing. One seller recently sold a bottle of beer for $304. A pretty respectable sum, you might think, until you discover that your winning bidder went on to sell the same item for $503,300.

The item in question was a bottle of Allsopp’s Beer, brewed specially for Sir Edward Belcher’s 1852 expedition to the Arctic. The original listing misspelled the name of the company, with only one “p”: it also didn’t contain any of the extra information about the provenance of the beer bottle, which the later re-auction added.

I can’t help but feel sorry for the first seller: how gutted would you be to let half a million dollars slip through your fingers like that? It definitely pays to research before you sell – though perhaps not as well as it pays to search for misspellings on eBay!