BUY IT NOW will not disappear when the first bid is placed.
A common complaint from both buyers and sellers is that the BUY IT NOW option disappears from an auction as soon as the first bid is placed. Sellers have to pay for the additional BUY IT NOW option so only get value up until the first bid – on a highly sought after item this may be just hours or minutes.
The BUY IT NOW price also acts as a guide price for buyers indicating the value of the item encouraging higher bids. Buyers may well be interested in buying immediately but can’t, if someone has entered a low bid, even if the seller would rather get a quick sale. I for one have received messages from sellers asking if I’ll cancel bids and sell an item immediately, and of course under current eBay rules am unable to do so.
That may all change, eBay are about to start testing keeping the BIN option available on a listing longer even after the first bid has been placed. Options include keeping BUY IT NOW available until the bids reach 50% of the BIN option, waiting until a certain time has passed or a set number of bids have been placed.
For buyers it will kick in the windorphins knowing you’ve BIN’d an item against the bid of another buyer – it’s natural to want something others have (or might have). This could encourage more immediate purchases instead of bids, that should please sellers.
Testing will be carried out in Parts & Accessories category on eBay.com Motors over the next few months.