Christmas ‘Free Post’ messaging to buyers appears on eBay
by Chris Dawson
Following the disasterous start to the Christmas Free Post promotion which led to eBay extending the cheap listing period to include Wednesday promotional material has started to appear.
Emails are being sent to buyers (which incidentally also promote another cheap listing day on Tuesday 28th November). In addition the following graphic has appeared on the eBay.co.uk home page which leads to a search facility of listings with free carriage.








[...] In a move unanounced to sellers giving them no time to participate in the promotion, eBay are sending out emails to buyers highlighting items with free postage. Previously when a free postage buyer promotion was run (in the run up to Christmas) it was coupled with prior notice to sellers and a cheap listing day to encourage sellers to participate. [...]